The 2025 GMC Sierra JIMS Edition has been officially introduced in the Middle East car market. The special edition of the American pickup truck offers cosmetic and hardware changes as per the GCC terrain requirements.
Before you scroll, make sure to check out the best quality used GMC cars in the UAE here.
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GMC Sierra JIMS Edition - What is special?
Design highlights

To make the JIMS Edition special, GMC has added the topographical image of the Middle East on its exteriors in the form of vinyl.

Additionally, it features a special JIMS badge on its front grille, along with a customised tailgate.
To further enhance its styling, GMC has added new bold mouldings on its wheel arches, special rims designed for the JIMS Edition, and unique finishes on the body.

It also features an underbody skid plate, dual exhaust tips, a spray-in bedliner for the extended life of the flatbed, and special 18-inch off-road wheels.
There is an option of 22-inch alloys for the Crew Cab version specifically.

Moreover, GMC is offering special limited-edition accessories and collectables to celebrate the JIMS Edition in the Middle East.
Cabin highlights

On the inside, it features a special JIMS badge on the dashboard and a JIMS tag embedded on the seats.
The GMC Sierra JIMS Edition is loaded with advanced features like a 12.3-inch digital cockpit, a 13.4-inch infotainment screen, dual-zone climate control, and an OnStar 24/7 system with advisor support exclusive for the GCC region.
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Engine and performance
The 2025 Sierra JIMS Edition is equipped with the 5.3-litre, V8 petrol engine as the standard model.
This engine, combined with an automatic transmission and a 4WD drivetrain, develops a peak power output of 355 bhp and 583 Nm of peak torque.
The JIMS Edition, with its special off-road tyres, offers a promising off-road performance, which is specifically designed for the rough Middle Eastern terrain.
GMC Sierra JIMS Edition - UAE price details
As of now, the new Sierra JIMS is available across the GCC region, including the UAE, Bahrain, Saudi Arabia, Kuwait, Oman, and Qatar.
For exact prices, please contact your nearest GMC dealer.
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Our conclusion
The GMC Sierra is a popular pickup truck globally. It is highly renowned for its off-road capabilities and practicality. The UAE pickup truck market is full of Sierra models due to their powerful engines and robust nature. The JIMS Edition is further tailored for off-road lovers.